My Emails Are Not Being Delivered. Black Lists and White Lists Explained.
Over 40% of all emails within your marketing campaign
are not being delivered. You may not even be aware of this,
as many ISPs will not send back a bounce message. In fact
if you are sending messages to AOL customers, AOL is now
blocking over 80% of the messages that come into their servers.
One of the main reasons that this is occurring is that your
IP or Domain may be Black Listed. All major ISP`s and many corporate
email systems now check against Black Lists and will refuse
to deliver any emails that come from an IP that is Black
Listed.
But what exactly is a Black List?
DNS black lists are lists of domains and IP`s that are known
to originate Spam. Many anti-spam software programs used by
corporations and ISP`s use these lists to control Spam by
refusinng any email that originates from one of these domains
or IPs.
Hospitality StaffMy friend is busy organising her husband`s fiftieth birthday party at the moment and she has decided to employ
Hospitality Staff to oversee and run the event on the day. She thought long and hard about whether to employ
Hospitality Staff as she did originally want to run the event herself. However, after discussing it with her husband, she thought that using
Hospitality Staff would be the best option for the evening as it would leave her free to enjoy the festivities along with her husband and that is what he really wants. As he said, what would be the point of him having a party if his wife is nowhere to be seen all night because she is too busy organising the party. He said tthat he wants his wife at his side during the whole evening to receive the guests and mingle with them. Also, as he says, the main point of having a party is to make sure you enjoy yourself and he knew that my friend would not be enjoying herself to the full if she was looking after everyone else all night. Most touchingly of all though he said that he would not enjoy his party nearly as much if he couldn`t have fun with his wife throughout the evening and make sure that they danced and laughed to their hearts` content with each other.
Unfortunately there are many instances of false positives as
there are few checks and often little objectivity when listing
a particular IP. In order for a black list to know that a
domain
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